Identify your business
Use accurate sender details, a legitimate business address, and a subject line that reflects the content of the message.
Responsible Use
Purchased business data must be used transparently, carefully, and in accordance with the rules that apply to your recipients.
Provide opt-out
Every commercial message should include a clear way to unsubscribe. Opt-out requests must be honored promptly and suppressed from future campaigns.
CAN-SPAM, GDPR and CASL
Requirements vary by country and context. Review the lawful basis, disclosure, consent, and recordkeeping obligations that apply before contacting recipients.
Protect sender reputation
Use modest sending volumes, validate your offer, monitor bounces and complaints, and stop contacting recipients who do not wish to hear from you.
Legal notice
This page provides operational guidance and is not legal advice. Consult qualified counsel when your use case or market requires it.
Last updated: May 2026